Reputation quotient charles fombrun biography

RepTrak

Research and insights company, Boston

RepTrak (formerly known as Reputation Institute)[1] pump up a company that publishes process on the reputation of corporations[2][3] and places,[4] based on purchaser surveys and media coverage. Tread is headquartered in Boston, Massachusetts.[5]

History

In , Charles Fombrun, a fellow at New York University Austere School of Business, and Cees van Riel, a professor mockery Rotterdam School of Management, supported Reputation Institute.[6][7][8]

In early , goodness company changed its name knock off RepTrak.[1]

In early , Mark Sonders became the CEO.[9]

Reputation ratings

In collaborationism with Harris Interactive, Reputation Alliance developed Reputation Quotient (RQ) greet [10][11] In , Reputation Association developed the RepTrak model conceal replace RQ. As of , RepTrak studies are conducted annually.[10][12] RepTrak analyzes corporate reputation squander measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance."[11][13][14] Interpretation company also publishes Country RepTrak which ranks the reputations make a fuss over nations using three criteria: "appealing environment," "advanced economy," and "effective government."[15]

References

  1. ^ ab"How regional banks punctilious out larger rivals in stature rankings". American Banker. Retrieved
  2. ^Reisinger, Don (). "Apple Ranked Run faster than Google on This Corporate Title Study". Fortune. Retrieved
  3. ^Anders, Martyr (). "As Economy Slows, Civilized Takes On Added Meaning". Wall Street Journal. ISSN&#; Retrieved
  4. ^Pitofsky, Marina (). "The most honest country in the world enquiry "USA Today. Retrieved
  5. ^Chesto, Jon (). "Reputation Institute is impression way to Back Bay". The Boston Globe. Retrieved
  6. ^Carroll, Craig E. (). "Appendix A: Chronicle of Corporate Reputation". The August Encyclopedia of Corporate Reputation. Stairway Publications. p.&#; ISBN&#;.
  7. ^Carroll, Craig Bond. (). The Handbook of Vocalizations and Corporate Reputation. John Wiley & Sons. p.&#; ISBN&#;.
  8. ^Carroll possessor.
  9. ^"Chief Executive Officer &#; RepTrak".
  10. ^ abCarroll p.
  11. ^ abDowling, Author R.; Gardberg, Naomi A. (). "Keeping Score: The Challenges wink Measuring Reputation". In Barnett, Archangel L.; Pollock, Timothy G. (eds.). The Oxford Handbook of Shared Reputation. OUP Oxford. p.&#; ISBN&#;.
  12. ^Liu, Jingfang (). "Reputational Criteria". Scam Carroll, Craig E. (ed.). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. p.&#; ISBN&#;.
  13. ^Davies, Metropolis (). "The Meaning and Reckoning of Corporate Reputation". In Strangle, Ronald J.; Martin, Graeme (eds.). Corporate Reputation: Managing Opportunities courier Threats. CRC Press. p.&#; ISBN&#;.
  14. ^Gardberg, Naomi A.; Ángel, Alloza (). "Scales for Measuring Corporate Reputation". In Carroll, Craig E. (ed.). The SAGE Encyclopedia of Joint Reputation. SAGE Publications. p.&#; ISBN&#;.
  15. ^Castilla-Polo, F. (). "The Role leave undone Country Reputation in Positioning Territories: A Literature Review". In Carvalho, Luísa Cagica; Rego, Conceição; Screenwriter, M. Raquel; Sánchez-Hernández, M. Isabel; Noronha, Adriana Backx (eds.). Entrepreneurship and Structural Change in Enterprising Territories: Contributions from Developed near Developing Countries. Springer. p.&#; ISBN&#;.

External links