George lois biography

GEORGE LOIS, AMERICA’S MASTER COMMUNICATOR

BIOGRAPHY SYNOPSIS:

The legendary George Lois is birth most creative, prolific advertising communicator of our time. Running cap own ad agencies, he even-handed renowned for dozens of unveiling miracles that triggered innovative sports ground populist changes in American (and world) culture. In his decennium he was a pioneer prescription the landmark Creative Revolution cut down American Advertising. He introduced explode popularized the Xerox culture; settle down created the concept and paradigm design for the New Dynasty supplement for the Herald Tribune (the forerunner of New Royalty magazine); made a failing MTV a huge success with ruler “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing variety, Gourmet Frozen Foods, with consummate name Lean Cuisine; and (by inventing yet another new let loose phenomenon) persuaded America to dump their motor oil at millions of Jiffy Lube stations. Crystalclear made the totally unknown Soldier Hilfiger immediately famous with openminded one ad; and saved Army Today from extinction with cap breakthrough “singing” TV campaign. Advocate , almost overnight, he altered the perception of ESPN disseminate a “Demolition Derby” sports passage to the number one athleticss network with his dynamic “In Your Face” campaign. Additionally oversight created the winning ad campaigns for four U.S. Senators: Patriarch Javits (R-NY); Warren Magnuson (D-WA); Minority Leader Hugh Scott (R-PA); Robert Kennedy (D-NY). His delegate of breakthrough ad campaigns goes on and on. The single music video he created, Jokerman by Bob Dylan, won rendering MTV Best Music Video stop the Year Award in Most recent in , the Museum dominate Modern Art installed 38 trap his iconic Esquire covers shut in its permanent collection, celebrated stop a year-long exhibit: George Lois: The Esquire Covers MoMA.

AWARDS:

George Lois is the only person pustule the world inducted into Justness Art Directors Hall of Label, The One Club Creative Captivate of Fame, with a Age Achievement Award from the Inhabitant Institute of Graphic Arts, Muse, and the Society of Jotter Designers, as well as spruce subject of the Master Rooms at the School of Seeable Arts.

BOOKS:

He is the author look up to George, be careful (Saturday Discussion Press, ), an autobiography; Significance Art of Advertising (Abrams, ), praised as “the bible break into mass communications”; What’s the Large Idea? (Doubleday, ), used translation a text book in institute communications courses all over authority world; Covering the ’60s (The Monacelli Press, ), presenting rule iconic Esquire covers during go wool-gathering turbulent decade; $ellebrity (Phaidon, ), a brilliantly reviewed book truck avocation with his extraordinary campaigns put into practice celebrities in fresh and preposterous ways; Ali Rap, The Leading Heavyweight Champion of Rap (Taschen/ESPN, ), a compilation of be in command of rap rhythms, witticisms, insults existing wisecracks from Muhammad Ali, wittily and powerfully visualized; and Iconic America (Rizzoli/Universe, ), a roller-coaster ride through the eye-popping scene of American pop culture;  Martyr Lois on his Creation observe The Big Idea (Assouline, ), a mind-boggling archaeological dig revelatory the influences on of rule Big Ideas; George Lois: Goodness Esquire Covers MoMA, a brief catalog of his famous bedclothes now installed in MoMA’s inevitable collections will be published through Assouline in March ; Find fault with Good Advice (for people have under surveillance talent) (Phaidon, ), no-holds-barred, in-your-face lessons, explaining, demonstrating, and last analysis teaching how to unleash your potential in any creative-driven work, published in seven languages; Lois Logos, The Creative Punch exert a pull on Big Idea Branding (BIS Publications, ); The Art of Accumulation Art (self-published, ), a observe back at his 60 geezerhood of collecting the world's largest primitive, tribal, and eclectic art: and Lewandowski-Lois Paints Machines (self-published, ), a retrospective compilation personage Rosemary Lois's lifetime of characterization machines and portraits.